SASAH Fashion received co-funding from the European Union through the Rural Development Programme for an internationalisation development project.

The purpose of the project was to support the company's preparation for international markets by developing its international business model, wholesale strategy, commercial framework and market entry strategy.

The project resulted in a structured international business model, wholesale strategy, commercial framework and market entry strategy that support SASAH Fashion's future international growth and collaboration with retailers and business partners.

This project represents one part of SASAH Fashion's long-term development and international growth strategy, helping to strengthen the company's readiness for international business and future expansion into selected European markets.

Public funding covers 100% of the project's eligible costs.